The freshness in frozen berries

Every day, we are faced with various berry options: fresh, frozen, dried - the list goes on. With so many choices, it’s easy to wonder: what does fresh actually mean? When it comes to berries, the answer might surprise you. 

At Adex LT, we believe that freshness is about preserving that perfect moment for longer, and IQF (Individual Quick Freezing) freezing technology makes that possible. Let’s take a closer look at the journey our berries go through, from the forest to your freezer. 

During the peak of the season, only the ripest, most flavourful berries are hand-picked from the wild forests. To lock in their natural goodness, we freeze the wild berries within 24 hours using IQF technology. This advanced method rapidly freezes each berry individually, preserving its shape, vibrant colour, and rich taste. Results - berries that look, feel, and taste like they were just picked, even months later.  

If you are wondering why choose frozen berries, here are just a few of the key benefits: 

1. Nutrient retention. Freezing the berries within 24 hours locks in vitamins and antioxidants more effectively than most other preservation methods. 

2. Longer shelf life. While fresh berries last only a few days, frozen berries stay delicious and ready to use for up to 24 months. 

3. Consistent quality. Each berry retains its shape, colour, and flavour every time.  

So when we talk about “fresh” in the frozen berry world, we mean berries that have been captured at their peak and preserved naturally - no additives, just nature’s best. Choosing frozen berries means choosing consistency. Whether it's the middle of summer or the depths of winter, you can enjoy the same quality, flavour, and nutrition without seasonal limitations. Frozen berries are always in season, ready whenever you are.